If You Don’t Look for Anything Else in a Builder, Look for This
I happened upon an interview last week on business radio with the longtime CEO of General Electric, Jack Welch. One comment in particular really caught my ear.
“Leadership,” Welch said, “distills down to two words – truth and trust. If people trust you, if you’ve been authentic, you’ve got to get truth in your company. And you’ve got to get rid of the spin and all that. You’ll only get that if people trust you, if you’ve been authentic.”
Wow. I couldn’t help but think how relevant Welch’s words were in our world of residential construction. Sadly, our industry is not always known for truth and trust. Custom home building is an industry fraught with opportunities for the unsuspecting consumer to be swayed by not-so-truthful promises from not-always-trustworthy sources. Anyone can hang out their builder shingle in Texas, and in boom times like these, they do. And, low-balling bids is a common tactic to land a project. Get the foot in the door, base bids on low-quality finishes and then hit the customer with change orders to get what they had originally envisioned to begin with. More often than not, that’s not going to win long-term happy clients.
That’s never been how we do business. But we see it time and again. I recently ran into a guy who had asked us to bid a large remodel and pool project not long ago. When we walked the project and listened to the customer’s vision, we pulled no punches […]